Essays on digital marketing strategies : an analytical investigation
vorgelegt von Gökhan Gecer ; Erstreferent: Prof. Dr. Florian Kraus
| Year of publication: |
Juni 2021
|
|---|---|
| Authors: | Gecer, Gökhan |
| Other Persons: | Kraus, Florian (degree supervisor) |
| Institutions: | Universität Mannheim (degree granting) |
| Publisher: |
Mannheim |
| Subject: | customer lifetime value | customer-base analysis | mobile purchasing adoption | multi-channel sales | ad-blockers | content production | game theory | competitive markets | Kundenwert | Customer value | Spieltheorie | Game theory | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
freely available
| Extent: | 1 Online-Ressource (v, 99 Seiten) Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Aufsatzsammlung ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Universität Mannheim, 2021 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012799160