Essays on sales promotion management in retailing
submitted by Dipl.-Kfm. Jerome Alexander Königsfeld from Cologne
| Year of publication: |
2015
|
|---|---|
| Authors: | Königsfeld, Jerome Alexander |
| Publisher: |
[Vallendar] |
| Subject: | Verkaufsförderung | Sales promotion | Werbemittel | Promotional materials | Erfolgsfaktor | Success factor | Branchenentwicklung | Sector development | Einzelhandel | Retail trade | Sales-promotion | Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 100 Seiten Illustrationen 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Dissertation, WHU - Otto Beisheim School of Management, Vallendar, 2015 |
| Notes: | Besteht aus 3 Sonderdrucken aus verschiedenen Publikationen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011750308