"Essays on the role of content in digital marketing communications"
vorgelegt von Verena Sander
| Year of publication: |
2019
|
|---|---|
| Authors: | Sander, Verena |
| Institutions: | Universität Bremen (degree granting) |
| Publisher: |
Bremen |
| Subject: | firm-generated content | digital content | content marketing | perceived value | social media | second-order measurement model | scale development | field experiment | paid media | owned media | earned media | Social Web | Social web | Online-Marketing | Internet marketing | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Content Management | Content management |
| Description of contents: |
firm-generated content, digital content, content marketing, perceived value, social media, second-order measurement model, scale development, field experiment, paid media, owned media, earned media.
|
freely available
| Extent: | 1 Online-Ressource (VII, 246 Blätter) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Sammlung ; Collection of articles written by one author |
| Language: | English |
| Thesis: | Dissertation, Universität Bremen, 2019 |
| Notes: | Enthält mehrere Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012110455