ESSENTIALS OF CONSUMER BEHAVIOR : CONCEPTS AND APPLICATIONS / CARL E. BLOCK ; KENNETH J. ROERING
| Alternative title: | ESSENTIALS OF CONSUMER BEHAVIOR |
|---|---|
| Year of publication: |
1979 ; 2. ED.
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| Authors: | Block, Carl E. ; Roering, Kenneth J. |
| Publisher: |
HINSDALE, ILL. : DRYDEN PR. |
| Extent: | XVIII, 650 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10003999609