Essentials of marketing
Paul Baines; Chris Fill; Kelly Page
| Year of publication: |
2013
|
|---|---|
| Authors: | Baines, Paul ; Fill, Chris ; Page, Kelly |
| Publisher: |
Oxford : Oxford Univ. Press |
| Subject: | Marketing | Kommunikationsstrategie |
| Extent: | XXIII, 413 S. zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 0-19-964650-3 ; 978-0-19-964650-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010190622