Essentials of marketing management
Geoff Lancaster and Lester Massingham
| Year of publication: |
2018 ; Second edition
|
|---|---|
| Authors: | Lancaster, Geoffrey ; Massingham, Lester |
| Publisher: |
London : Routledge Taylor & Francis Group |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | ix, 464 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Earlier ed.: 2011. - Includes bibliographical references and index |
| ISBN: | 978-1-138-03888-2 ; 978-1-138-03896-7 ; 978-1-315-17701-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011670312