ESSENTIALS OF MEDIA PLANNING : A MARKETING VIEWPOINT / ARNOLD M. BARBAN ; STEPHEN M. CRISTAL ; FRANK J. KOPEK
| Alternative title: | ESSENTIALS OF MEDIA PLANNING |
|---|---|
| Year of publication: |
1976
|
| Authors: | Barban, Arnold M. ; CRISTOL, STEPHEN M. ; KOPEK, FRANK J. |
| Publisher: |
CHICAGO, ILL. : CRAIN BOOKS |
| Extent: | 8, 86 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-87251-019-0 |
| Source: |
Persistent link: https://www.econbiz.de/10003998690