Establishing customer behavior through e-commerce websites in newly emerging market
Thi Huong Giang Vo, James Cho, Khoa Huan Le, Duy Binh Luong
| Year of publication: |
2022
|
|---|---|
| Authors: | Vo Thi Huong Giang ; Cho, James ; Le Khoa Huan ; Duy Binh Luong |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 13.2022, 4, p. 85-93
|
| Subject: | customer behavior | e-commerce | online shopping | shopee | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Website | Schwellenländer | Emerging economies |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2022.4-09 [DOI] hdl:11159/15921 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014249978