Establishing the link : does web traffic from various marketing channels influence direct traffic source purchases?
Georgios Filippou, Athanasios G. Georgiadis, Ashish Kumar Jha
| Year of publication: |
2024
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|---|---|
| Authors: | Filippou, Georgios ; Georgiadis, Athanasios G. ; Jha, Ashish Kumar |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 35.2024, 1, p. 59-71
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| Subject: | Attribution | Direct traffic source | E-commerce | Google analytics | Web traffic source | Electronic Commerce | Internet | Vertriebsweg | Distribution channel | Social Web | Social web | Website | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09700-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125150