Estimating cannibalization rates for pioneering innovations
Harald J. van Heerde
| Year of publication: |
2010
|
|---|---|
| Authors: | Heerde, Harald J. van ; Srinivasan, Shuba ; Dekimpe, Marnik G. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 6, p. 1024-1039
|
| Subject: | Lexus Ltd. | Produktentwicklung | New product development | Produktmanagement | Product management | Sortiment | Retail assortment | Category Management | Category management | VAR-Modell | VAR model | Kfz-Industrie | Automotive industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008821805