Estimating CLV Using Aggregated Data: The Tuscan Lifestyles Case Revisited
Year of publication: |
2007-03-01
|
---|---|
Authors: | Fader, Peter S. ; Hardie, Bruce G.S. ; Jerath, Kinshuk |
Publisher: |
Research Showcase |
Subject: | customer lifetime value | Pareto/NBD | Economic Policy | Industrial Organization |
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