Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Garrett P. Sonnier, Oliver J. Rutz, Adrian F. Ward
| Year of publication: |
2023
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|---|---|
| Authors: | Sonnier, Garrett P. ; Rutz, Oliver J. ; Ward, Adrian F. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 3, p. 552-569
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| Subject: | Bayesian/mcmc models | Brand image | Psychometric models | Structural equation models | Markenimage | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Strukturgleichungsmodell | Structural equation model | Messung | Measurement | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.02.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383228