Estimating the intention-behavior gap associated with a mega event : the case of the Expo 2012 Yeosu Korea
Year of publication: |
2014
|
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Authors: | Lee, Choong-Ki ; Mjelde, James W. ; Kim, Tae-Kyun ; Lee, Hye-mi |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 41.2014, p. 168-177
|
Subject: | Visit intentions | Actual behavior | Mega event | Yeosu Expo | Intention-behavior gap | Großveranstaltung | Big event | Südkorea | South Korea | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour |
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