Estimating the SCAN*PRO model of store sales : HB, FM or just OLS?
Rick L. Andrews; Imran S. Currim; Peter Leeflang; Jooseop Lim
| Year of publication: |
2008
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|---|---|
| Authors: | Andrews, Rick L. ; Currim, Imran S. ; Leeflang, Peter ; Lim, Jooseop |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 25.2008, 1, p. 22-33
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| Subject: | Lager | Storage facility | Direktvertrieb | Direct selling | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003662471