Estimation of customer retention for Indian mobile telecommunicatio sector
M. Ravindar Reddy; Srikanth Ganesh; T. Rahul and Nandini Mann
| Year of publication: |
2014
|
|---|---|
| Authors: | Reddy, M. Ravinder ; Ganesh, Srikanth ; Rahul, T. ; Mann, Nandini |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 16.2014, 3, p. 233-246
|
| Subject: | customer loyalty | switching barriers | customer retention | functional link artificial neural network | FLANN | Legendre neural networks | LeNNs | mobile telecommunication sector | Indian mobile phone users | India | Indien | Mobilkommunikation | Mobile communications | Neuronale Netze | Neural networks | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Kundenzufriedenheit | Customer satisfaction | Telekommunikationssektor | Telecommunications industry | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010478211