Estimation of Product Attributes and Their Importances

I. Estimating the Relative Importance of Product Attributes -- 1. Introduction -- 2. Attribute Definition and Measurement -- 3. The Experiment -- 4. Demand Equation Formulation and Estimation Procedures -- 5. Demand Equation Parameter Interpretation as Importances -- 6. Supply Side Formulation -- 7. Simultaneous Equation Model Formulation -- 8. The Adequacy of an Attribute Description -- 9. Reduction of Semantic Redundancy -- 10. The Validation of Some Crucial Assumptions -- 11. Estimation of the Utility Function Parameters of Target Markets -- 12. Estimates of Relative Importance and Model Structure -- 13. An Application of the Results -- 14. Summary and Conclusions -- II. A Simultaneous Equation Model for Estimating Mode Attribute Importances -- 1. Introduction -- 2. Preliminary Estimation of the Demand Equation -- 3. Supply Side Formulation -- 4. The Automobile/Highway Supply Side Model -- 5. The Rail Transit Supply Side Model -- 6. A Simultaneous Equation Model -- 7. Comparison of Results -- 8. Conclusions.