Et-Moone and marketing relationship governance : the effect of digital transformation and ICT during the COVID-19 pandemic
Year of publication: |
2021
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Authors: | Alalwan, Ali Abdallah ; Baabdullah, Abdullah Mohammed ; Dwivedi, Yogesh K. ; Rana, Nripendra P. ; Lal, Banita ; Ramanathan, Ramakrishnan |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. 241-254
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Subject: | Commitment | COVID-19 | Et-Moone | Governance | Trust | Digitalisierung | Digitization | Coronavirus | Vertrauen | Confidence | Informationstechnik | Information technology | Epidemie | Epidemic | Organisatorischer Wandel | Organizational change |
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