Ethical AI and data management strategies in marketing

Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma

This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards-- Provided by publisher

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Year of publication:	[2024]
Other Persons:	Saluja, Shefali (ed.) ; Nayyar, Varun (ed.) ; Rojhe, Kuldeep (ed.) ; Sharma, Sandhir (ed.)
Publisher:	Hershey, PA : IGI Global
Description of contents:	Table of Contents [gbv.de]

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Extent:	xii, 293 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index A preliminary study on ethics and sustainability in hospitality employer branding / Vasco Ribeiro Santos, Patrícia Simão, Filipa Martinho, Bruno Sousa, Isabel Reis, Marta Sampaio -- AI in marketing : AI powered chatbot / Chander Prabha, Shalini Kumari -- Analyzing demarketing through bibliometric methods / Kavya Shabu, Pragathi Prakash, Truptha Shankar -- Blockchain and its derived technologies shaping the future generation of digital businesses with a focus on decentralized finance and the metaverse / Gurwinder Dua -- Consumer policy : the relationship between AI and data privacy / Chander Prabha, Shefali Saluja -- Digital transformation of marketing processes, customer privacy, data security and emerging challenges in fostering sustainable digital marketing / Hina Gull, Saqib Saeed, Hamzah Alaied, Ali Alajmi, Madeeha Saqib, Sardar Zafar Iqbal, Abdullah Almuhaideb -- Global ambitions, local realities : Uber Eats' marketing strategy in India and its Demise / Gurloveleen Kaur, Megha Goyal -- Impact of e-WOM on the brand image and purchase intention of the consumer : an empirical study / Namita Kochhar, Nidhi Bhagat -- Revolutionizing marketing by utilizing the power of artificial intelligence / Priya Jindal, Anju Rohilla -- Leveraging artificial intelligence in education : enhancing learning experience / Sargunpreet Kaur, Anurag Pahuja, Varun Nayyar, Shefali Saluja -- Science mapping of 'artificial intelligence in education' literature landscape : a bibliometric and content analysis discourse / Ajay Chandel, Anjali Sharma, Abbineni Chowdary, Shefali Saluja -- Role of artificial intelligence in strategic debt sustainability planning: sustainable debt strategic plan / Shveta Gupta, Gurwinder Badal, Dhiresh Kulshrestha -- Rise of artificial intelligence in marketing : strategies for ethical implementation / Jaswinder Singh, Neha Mishra -- Unveiling the transformative landscape : a bibliometric exploration of AI integration in healthcare / Ajay Chandel, Krishan Gopal, Anurag Pahuja, Varun Nayyar -- Examining impact of AI on education : ethical, psychological, and pedagogical perspectives / Anurag Pahuja, Sargunpreet Kaur, Komal Budhraja, Sakshi Kathuria -- Addressing ethical concerns in digital marketing : challenges, strategies, and industry participation / Gurloveleen Maan, Navleen Kaur -- An empirical study of online and offline ways of disclosure of corporate environmental material : a contrast / Annumeet Nagra, Shefali Saluja.
ISBN:	979-8-3693-6660-8 ; 979-8-3693-6661-5 ; 979-8-3693-6662-2
Source:	ECONIS - Online Catalogue of the ZBW

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