Ethical and managerial aspects of social network advertisement

Alan D. Smith (Department of Marketing, Robert Morris University, Pittsburgh, PA, USA), O. Felix Offodile (Department of Management and Information Systems, Kent State University, Kent, OH, USA)

Year of publication:	October-December 2016
Authors:	Smith, Alan D. ; Offodile, O. Felix
Published in:	Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 14.2016, 4, p. 28-51
Subject:	Consumer Behavior \| Customer Relationship Management (CRM) \| 'Like' Function \| Social Media \| Uses and Gratification Theory \| Social Web \| Social web \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Soziales Netzwerk \| Social network

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.4018/JECO.2016100103 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011591109