Ethical branding best practices : a study of Fabindia in the context of social business
Year of publication: |
2019
|
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Authors: | Kumar, Dinesh ; Gupta, Punam |
Published in: |
Ethical branding and marketing : cases and lessons. - New York, NY : Routledge, ISBN 978-1-138-33727-5. - 2019, p. 115-124
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Subject: | Ethical branding | Fabindia <Delhi> | Handelskette | Retail chain | Markenführung | Brand management | Unternehmensethik | Business ethics | Sozialwirtschaft | Social economy |
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