Ethical concerns of consumers in mobile marketing
Year of publication: |
2020
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Authors: | Maseke, Bernardus Franco |
Published in: |
International journal of markets and business systems. - Olney : Inderscience, ISSN 2056-4120, ZDB-ID 2834218-5. - Vol. 4.2020, 1, p. 1-16
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Subject: | ethics mobile marketing | privacy | mobile spam | malware | permission marketing | Datenschutz | Data protection | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business |
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