Ethical marketing framework for metaverse simulated experiences of tourism (SET) : an exploration of consumers’ aspirations and fears
Christine Petr, Paul Caudan
| Year of publication: |
2024
|
|---|---|
| Authors: | Petr, Christine ; Caudan, Paul |
| Subject: | Consumer | Ethics | Marketing | Metaverse | Simulated experience | Tourism | Virtual reality | Virtual tourism | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour | Tourismus | Simulation | Ethik | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103785 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015100796