Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior
Johanna Gummerus, Veronica Liljander, Reija Sihlman
| Year of publication: |
September (I) 2017
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| Authors: | Gummerus, Johanna ; Liljander, Veronica ; Sihlman, Reija |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 144.2017, 3, p. 449-465
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| Subject: | Ethical consumption | Online community | Commitment | Consumer benefits | Loyalty | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Beziehungsmarketing | Relationship marketing | Nachhaltiger Konsum | Sustainable consumption | Unternehmensethik | Business ethics | Wirtschaftsethik | Economic ethics |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-015-2830-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011757458