Ethnic identity-based motivation : a model emergent from US Hispanic consumers
Alexandra Aguirre-Rodriguez, David Luna, Cecilia M. O. Alvarez, Detra Montoya
| Year of publication: |
2023
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|---|---|
| Authors: | Aguirre-Rodriguez, Alexandra ; Luna, David ; Alvarez, Cecilia M. O. ; Montoya, Detra |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 33.2023, 2, p. 303-327
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| Subject: | cultural consumer behavior | ethnic identity | goals and motivation | self and identity | situation and context effects | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Persönlichkeitspsychologie | Personality psychology | Kulturelle Identität | Cultural identity | Motivation | Hispano-Amerikaner | Hispanics | Nationalkultur | National culture |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1340 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289839