EUDA communication strategy 2025-2028 : a customer-first approach

Illicit drug use and trafficking are global issues, threatening the health and security of EU citizens. Today's drug situation is complex, with potent substances being produced, trafficked and sold on an unprecedented scale. The European Union Drugs Agency (EUDA) plays a critical role in responding to this phenomenon. We ensure that the EU is ready and able to face the challenges posed by the drug situation today and in the future. Our work contributes to saving lives and making Europe's streets safer. From our base in Portugal, we guide and support the EU institutions and Member States in anticipating and responding to drug-related threats. We issue health and security alerts and risk communications, share knowledge and recommend evidence-based policies and actions to address problems efficiently. We were established on 2 July 2024, replacing the European Monitoring Centre for Drugs and Drug Addiction (EMCDDA). This Communication Strategy supports the delivery of the EUDA's baseline vision of being 'your European Union Drugs Agency'. It sets out how our communication activities will help us achieve our core strategic objectives in a coherent and coordinated way. Implemented effectively, with an annual action plan, this strategy will support the delivery of our mandate, purpose, values, vision and goals.