THE EURO - The Euro: Operational Hype or Strategic Relevance? - Paul Verdin, of KULeuven and INSEAD, and Nick Van Heck, of Sander and Company, Belgium, take the discussion of the Euro Single Currency beyond its technical and operational aspects to consider its strategic implications for non-financial companies in Europe. They argue that, although these implications are insignificant, the Euro ...
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|Authors:||Verdin, Paul ; Heck, Nick Van|
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 17.1999, 4, p. 356-367
Verdin, Paul J., (2001)
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