Europe - Hot Audi - Chief Martin Winterkorn is obsessed with detail -- And there's a lot riding on his precision mania. Audi, the (USD)32 billion unit of Volkswagen, has been striving for two decades to catapult its cars upmarket through heavy investments in technology, design, and performance. The goal: To match the exclusive image of mighty Mercedes-Benz and BMW. Individual models have been ...
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 2005 (14.03.), p. 18-19