European Business-Cover - BOOMING BMW - Intense BMW CEO Helmute Panke wants to expand annual sales by 40% over the next five years and beat out Mercedes-Benz as No. 1 maker of premium cars in the world. If his accelerated rollout works, BMW's big lineup of new models will power the carmaker to a new level of prominence and profitability. But as one launch follows another, the company will have to ...
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 2003 (09.06.), p. 18-23