European insights in marketing management
Ed. by David Midgley and Gordon Wills with contributions from Martin Christopher [u. a.]
| Alternative title: | European insights in marketing management |
|---|---|
| Year of publication: |
1977
|
| Other Persons: | Midgley, David (ed.) ; Christopher, Martin (contributor) |
| Publisher: |
Bradford : MCB Books |
| Subject: | Absatz | Verbraucher | Produktionsgestaltung | Industriemarkt | Europa | Europe | Marketing | Marketingmanagement | Marketing management | EU-Staaten | EU countries |
| Extent: | 11, 251 S |
|---|---|
| Series: | European insights ; Nr. 4 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Section 1-3 ersch.1975 u. d. T.: Customers in action. Von David Midgley u. Martin Christopher 6 Aufsätze |
| ISBN: | 0-905440-24-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000579708