EVALUACIÓN ECONÓMICA DE LA PRODUCCIÓN DE MOJARRA CASTARRICA EN PALIZADA, CAMPECHE, MÉXICO

The present research was made in the producer's organization named Fishing and Aquacultureproduction of goods and aquaculture services of the High Rivera S.C. of R.L. in Palizada,Campeche, Mexico; This research aimed to determine the profitability of the investmentproject of mojarra castarrica to prove whether the invested resources have been able toincrease earnings to the Cooperative Society members. Based on the above, the profitabilityindicators were calculated as established in the methodology for the formulation andevaluation of investment projects in order to measure the profitability of the producers'organization; such indicators were: Net Present Value (NPV), Benefit-Cost Relationship(B/C), Benefit-Net Investment Relationship (N/K) and, the Internal Rate of Return (IRR). Theresults obtained in a ten year analysis period are: NPV = 563,743; B/C = 1.34 and the IRR =141.6%. When the sensibility analysis was done to the income structure and total costs, it wasobserved that the project can suffer a revenue decrease of 20 percent, but the project will still beprofitable. On the other side, the total costs may experience an increase of 20 percent and theproject will continue giving utilities to the members of the economic organization.