Evaluating consumers' adoption of mobile technology for grocery shopping : an application of technology acceptance model
Anuja Shukla and Shiv Kumar Sharma
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Shukla, Anuja ; Sharma, Shiv Kumar |
| Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 22.2018, 2, p. 185-198
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| Subject: | Adoption of Mobile Technology | Technology Acceptance Model | PLS-SEM | Grocery Shopping | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Online-Handel | Online retailing | Lebensmitteleinzelhandel | Food retailing | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972262918766136 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011890401