Evaluating export markets : experienced exporters' hierarchical cognitive structures
Year of publication: |
2010
|
---|---|
Authors: | Wood, Van R. ; Karriker, Joy H. ; Williams, Larry J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 12, p. 1261-1266
|
Subject: | Internationale Marktforschung | International marketing research | Intelligenz | Intelligence | Internationales Marketing | International marketing |
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