Evaluating factors influencing the marketing of non-oil products for Iran's exports to the EU

This thesis follows four main objectives. First, it explores Iran's First DevelopmentPlan directives from the economic, marketing, cultural, and financial perspectives bycomparing data available from both local and international organisations. Second, itsets out to evaluate and determine the categories in which Iran has a comparativeadvantage. Third, it purports to analyse Iran's classification of competitors, and herexports potential to EU by considering similar and comparable economies. Fourth, itpredicts Iran's marketing with EU during her Second Development Plan by forecastingboth economic and non-economic factors.In this thesis, we first review and explore many factors that have been consideredto be essential for Iran's export during her First Development Plan by using statisticalmethods such as the trend and time series analyses. Furthermore, the results of Iran'sReveal Comparative Advantage (RCA) for Non-Oil exports to EU indicate that it hasa good potential for developing its exports in agriculture and labour-intensiveproducts.Moreover, by reviewing and analysing the trade performance of Iran and itscompetitors, we can determine the marketing and economic status of these countriesin terms of export trends and Non-Oil Export Similarity Index(ESa) in selectedcategories.Considering our classification of Iran's competitors, we can predict its marketingof Non-Oil products to EU in accordance with its Second Development Plan(1995-99) and with respect to three categories: political and cultural backgrounds,economic and marketing analyses, and interviews with experts.Finally, we can conclude that the model which we have proposed for the exportmarketing of Iran's Non-Oil products, and which is based on the theories ofInternational Product Life Cycle and Experience Curve, fits in with the implications of the results obtained throughout this research.