Evaluating the influence of individuals' personality characteristics on the preference of choosing and buying goods with an emphasis on the moderating role of mental involvement
Seyed Fathollah Amiri Aghdaie, Hamidreza Talaie, Paria Soltanpour
| Year of publication: |
2020
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|---|---|
| Authors: | Aghdaie, Fathollah Amiri ; Talaie, Hamidreza ; Soltanpour, Paria |
| Published in: |
International journal of productivity and quality management : IJPQM. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-6482, ZDB-ID 2232968-7. - Vol. 31.2020, 4, p. 574-592
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| Subject: | individual's personality characteristic | mental involvement | preference in buying | purchase decision | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Experiment | Kaufentscheidung | Purchase decision | Persönlichkeitsmerkmal | Personality trait | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPQM.2020.111676 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012516390