Evaluating judgment-based marketing models : multiple measures, comparisons and findings
Shelby H. McIntyre and Imran S. Currim
| Year of publication: |
1982
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|---|---|
| Authors: | McIntyre, Shelby H. ; Currim, Imran S. |
| Published in: |
Marketing planning models. - Amsterdam [u.a.] : North-Holland, ISBN 0-444-86369-9. - 1982, p. 185-207
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| Subject: | Absatztheorie | Modell |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002417173