Evaluating resposes to celebrity endorsements using projective techniques
Nisachon Tantiseneepong and Matthew Gorton; John White
| Year of publication: |
2012
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|---|---|
| Authors: | Tantiseneepong, Nisachon ; Gorton, Matthew ; White, John |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 15.2012, 1, p. 57-69
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| Subject: | Celebrity-Werbung | Celebrity endorsement | Parfüm | Perfume | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009503726