Evaluating the efficiency of Internet banner advertisements
Ritu Lohtia, Naveen Donthu, Idil Yaveroglu
| Year of publication: |
2007
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|---|---|
| Authors: | Lohtia, Ritu ; Donthu, Naveen ; Yaveroglu, Idil |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 4, p. 365-370
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| Subject: | Online-Marketing | Internet marketing | Data-Envelopment-Analyse | Data envelopment analysis | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003451427