Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Sejin Park, Jinhee Lee, and Jin Seong Park
| Year of publication: |
2017
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|---|---|
| Authors: | Park, Sejin ; Lee, Jinhee ; Park, Jin Seong |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 2, p. 303-319
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| Subject: | Army advertising | content analysis | message strategy | recruitment advertising | television commercials | USA | United States | Fernsehwerbung | Television advertising | Werbung | Advertising | Militär | Armed forces | Werbewirkung | Advertising effects | Personalbeschaffung | Recruitment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2016.1251528 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729557