Evaluating the social value of charitable organizations : a conceptual foundation
Year of publication: |
2008
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Authors: | Polonsky, Michael Jay ; Grau, Stacy Landreth |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 28.2008, 2, p. 130-140
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Subject: | Soziale Werte | Social values | Gemeinnützige Organisation | Charitable organization | Nonprofit-Organisation | Nonprofit organization | Theorie | Theory | Bewertung | Evaluation | Stiftung | Foundation |
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