Evaluating the Value of Global Brands in Latin America - This paper presents an analysis of brand value with a focus on global brands present in Latin American countries. It is based on the hypothesis that for the vast majority of product and service categories, brand value might be defined as a regional phenomenon
|Year of publication:||
|Authors:||Campana Carramenha, Paulo R.; Lagos Dougnac, Luis Alfredo; Marangoni, Nelsom|
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 27.1999, 4, p. 159-167
Saved in bookmark lists
Similar items by subject
Find similar items by using search terms and synonyms from our Thesaurus for Economics (STW).