Evaluation of Aggressive Competitive PricingStrategies

The main contribution of this paper is a method that allows one to study the effects of different degrees ofcompetition.We find that optimal prices and profits are more sensitive to cooperative than to aggressive behavioron the part of competitors. With more aggressive policies, the average pricing level decreases and the averagedifference between high and low prices increases.[...]

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Year of publication:	1998
Authors:	Natter, Martin ; Hruschka, Harald
Institutions:	Universität <Frankfurt, Main> / Lehrstuhl für Betriebswirtschaftslehre insbesondere Marketing
Published in:	Goethe-Universität Frankfurt am Main - FACHBEREICH WirtschaftswissenschaftenAbteilung Marketing: Publikationen Marketing Letters ; 9:4 (1998): 337–347
Subject:	Forschung \| Preisbildung \| pricing \| Wettbewerb \| market microstructure \| Strategie \| Modell

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Extent:	118784 bytes 11 p. application/pdf
Type of publication:	Article
Language:	English
Classification:	Market research ; Terms and pricing policy ; Individual Articles ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10009360501