Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Inwon Kang, Jeyoung Son and Jakyung Koo
| Year of publication: |
2019
|
|---|---|
| Authors: | Kang, Inwon ; Son, Jeyoung ; Koo, Jakyung |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 31.2019, 3, p. 270-286
|
| Subject: | brand evaluation | cosmopolitanism | Culturally symbolic brands | fear of missing out | xenocentrism | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2018.1520670 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200733