Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking
| Year of publication: |
1996
|
|---|---|
| Authors: | Horsky, Dan ; Nelson, Paul |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 15.1996, 4, p. 301-320
|