Evaluation of user contribution value in the virtual brand community
Zhihong Li, Yanhong Zhou
| Year of publication: |
August 2017
|
|---|---|
| Authors: | Li, Zhihong ; Zhou, Yanhong |
| Published in: |
Journal of world economic research. - New York, NY : Science Publishing Group, ISSN 2328-773X, ZDB-ID 2780974-2. - Vol. 6.2017, 4, p. 46-53
|
| Subject: | Virtual Brand Community | User Behavior | User Contribution Value | Knowledge Network | Weighted Knowledge Super-Network | Social Web | Social web | Kundenintegration | Customer integration | Markenimage | Brand image | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.11648/j.jwer.20170604.11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011882417