Evaluations of brand management strategies for luxury goods with a hybrid fuzzy multicriteria decision making model
Tsuen-Ho Hsu, Ling-Zhong Lin, Chun-Hsien Chen
| Year of publication: |
2024
|
|---|---|
| Authors: | Hsu, Tsuen-Ho ; Lin, Ling Zhong ; Chen, Chun-Hsien |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 5, p. 3297-3315
|
| Subject: | Luxusgüter | Luxury goods | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Markenführung | Brand management | Fuzzy-Set-Theorie | Fuzzy sets | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553867