Evangelical America - Evangelical entrepreneurs are transforming their branch of Protestantism into the fastest-growing and most influential religious cohort in the U.S. Using tools ranging from focus groups to brand management, they're borrowing from business to boost their market share of American churchgoers. The evangelical congregations draw on a huge potential market -- Non-churchgoers and ...
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 2005 (23.05.), p. 48-53