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Event-Marketing - Das kontrollierte Event

Um im Kommunikationsdschungel überhaupt noch wahrgenommen zu werden, setzen Werbungtreibende zunehmend auf das Instrument des Event-Marketing. Allerdings bereitet die Effizienzbewertung solcher Events große Probleme. Prof. Dr. Ralf A. Brickau und FrankBerghaus stellen einen Ansatz zur Bewertung von Events vor.

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Year of publication:	1999-11-01
Authors:	Brickau, Ralf ; Berghaus, Frank
Publisher:	Absatzwirtschaft online / Science-Factory
Subject:	Marketing \| marketing \| Event-Marketing \| event marketing

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Extent:	54272 bytes 6 p. application/pdf
Series:	Absatzwirtschaft online - Science-Factory - Downloads
Type of publication:	Book / Working Paper
Language:	German
Classification:	Sales promotion and advertising ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005840505