Event sponsorship by alcoholic and non-alcoholic drinks businesses in India
Year of publication: |
2012
|
---|---|
Authors: | Moital, Miguel ; Whitfield, Julie ; Jackson, Caroline ; Bahl, Arjun |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 24.2012, 2, p. 289-311
|
Subject: | Event-Marketing | Event marketing | Sponsoring | Sponsorship | Getränkeindustrie | Beverage industry | Alkoholisches Getränk | Alcoholic beverage | Alkoholfreies Getränk | Non-alcoholic beverage | Indien | India |
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