Not Everyone Wants a Relationship - Some banking customers -- Just like customers who shop at Wal-Mart or fly on Southwest Airlines -- Are happy to trade style or comfort to get their business expedited on attractive terms.
Year of publication: |
2004
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Authors: | Spitler, Rick ; Meleis, Sherief |
Published in: |
Banking strategies : management insights in financial services. - Chicago, Ill. : BAI, ISSN 1049-1775, ZDB-ID 13442399. - Vol. 80.2004, 6, p. 52-62
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