Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Year of publication: |
2018
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Authors: | Lee, Jaejin ; Rim, Hyejoon |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 4, p. 555-577
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Subject: | corporate social responsibility | social issues | advertising | public relations | corporate citizenship | USA | United States | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Werbung | Advertising | Printwerbung | Print advertising | Unternehmensethik | Business ethics | Stakeholder |
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